Environmental pressure: every year, nearly 660 million tons of carbon emissions are rejected by aircraft in the air. Aviation represents 3% of global emissions and that figure could double by 2030.
Social pressure: despite the convenience of flying, consumers have said they are increasingly worried about the impact it has on climate change. Public movements, such as #flygskam (“flight shaming”) and Fridays for Future, reflect this sentiment, particularly among millennials.
Governmental pressure on taxes is increasing, constraining the sector to accelerate its transition.